Awards & Distinctions
« Red today, green tomorrow? How packaging color shapes identity continuity and acceptance of hybrid meat products »
Annual Conference of the French Marketing Association (AFM)
« Cereal versus Pulses: What Category of Ingredients Drives the Consumption of Veggie Proteins? »
Journée du Marketing Agroalimentaire de Montpellier
« Comment le type d'alcool influence de façon biaisée l'évaluation des boissons alcoolisées et impacte les comportements à risque »
Journée du Marketing Agroalimentaire de Montpellier
Student Awards
« Rethinking Food Consumption Towards Sustainable Living »
French Marketing Association (AFM)
« Money to Burn: The Effect of Virtual Premium Currency on Consumer Spending in Gamified Settings »
French Marketing Association (AFM)
HDR Direction
« Comprendre le comportement du consommateur selon la cognition incarnée et située : apports du modèle Act-In »
Doctoral Supervision
Six doctoral researchers supervised to completion at IREGE, Université Savoie Mont Blanc and Grenoble Ecole de Management.
Ipek Nur Nibat
« Three Essays on How Consumer Animosity and Misinformation Bias Consumers' Brand-Related Judgments »
Shiva Vaziri
« The Role of Consumer Identity in Sustainable Consumption »
Christine Kai Lesage
« Diffusion of Green Product Innovation: Exploring Antecedents, Adoption, and Implications »
Sumayya Shaikh
« Rethinking Food Consumption Towards Sustainable Living »
Amanda Pruski Yamim
« From Judgment to Action: How Heuristics Influence Consumer Decisions »
Rajarshi Majumder
« How Consumers Judge Others »
Invited Talks
Invited presentations at academic institutions, government bodies, and professional associations across Europe, Brazil, and Australia.
