Senior Professor of Marketing · Grenoble Ecole de Management
Head of the Consumer Behavior Research Team
Researcher in consumer psychology exploring behavioural change strategies to promote well-being in the domains of food, physical activity, and financial decision-making.
Her research investigates how psychological processes shape everyday consumer choices, with a particular focus on food labels, self-control, lay beliefs, and public policy efficacy.
Research
Carolina O.C. Werle has been a Senior Professor of Marketing at Grenoble Ecole de Management since 2007, where she serves as Head of the Consumer Behavior Research Team.
Her research explores behavioural change strategies to promote well-being, investigating how psychological processes shape everyday consumer choices — with a particular focus on food labels, self-control, lay beliefs, and public policy efficacy.
“Understanding how people actually decide — not how they think they decide — is the foundation of effective public health policy.”
She has conducted research on behavioural interventions aimed at improving food choices, promoting physical activity, and supporting debt repayment. Her collaborators include the European Commission, ANSES, the National Cancer Institute (INCA), Santé Publique France, and INSERM — evaluating and enhancing public health campaigns and dietary guidelines across France and Europe.
Between 2019 and 2023, she served as Director of the PhD Program in Business Administration at Grenoble Ecole de Management. She has published more than 30 articles in journals including Journal of Consumer Research, Journal of Public Policy & Marketing, Appetite, and Marketing Letters. Her work has been featured in The New York Times, Le Figaro, and The Conversation.
Institution
Grenoble Ecole de Management
Since 2007
Role
Head of Consumer Behavior
Research Team
Publications
58+
Peer-reviewed articles
Languages
FR · EN · PT
Background
Head of the Consumer Behavior Research Team. Research on food choices, physical activity, self-control and public health campaigns.
Led the doctoral programme while maintaining an active research and publication agenda.
Research visits in consumer behaviour and behavioural economics.
Doctoral research on consumer behaviour and food choice.
MSc Quantitative Marketing (2003) · MSc Marketing Research (2004).
Expertise
Six interconnected research areas spanning behavioural science, consumer psychology, and applied public health.
Designing and evaluating interventions that shift consumer behaviour in food, physical activity and financial domains.
Understanding how context, labels, norms and environment shape everyday food choices.
Investigating how people’s intuitive theories about effort, reward and temptation influence their decisions.
Collaborating with institutions to evaluate the efficacy of health campaigns and dietary guidelines.
Exploring behavioural barriers to debt repayment and savings in consumer contexts.
Designing rigorous laboratory and field experiments to study consumer psychology.
Collaborations
Policy research collaboration
Food, environmental & occupational health
Cancer prevention campaigns
Public health communication
Health & medical research
Media Coverage
Feature coverage
Research digest
French media
French media
Academic commentary
