Carolina O.C. Werle

Carolina O.C. Werle is a researcher in consumer psychology exploring behavioral change strategies to promote well-being in the domains of food, physical activity, and financial decision-making. Her research investigates how psychological processes shape everyday consumer choices, with a particular focus on food labels, self-control, lay beliefs, and public policy efficacy.

She has published over 30 articles in journals including Journal of Consumer Research, Journal of Public Policy & Marketing, Appetite, and Marketing Letters. Her work has been featured in The New York Times, The Conversation, Le Figaro, L’Express, and Huffington Post.